A QUIET LITTLE RESEARCH TOOL FORFOUNDERS & AGENCY OPERATORS

We figured out what Google (and ChatGPT) actually want.

Midfunnel maps the topical authority of your site, points to the exact next thing to write, and drafts it for you. It's the same shape Google's patents describe and the same shape AI models cite.

Map my site →
Free during the cohort · No credit card · You keep everything
EARLY USERS INCLUDE
your pillar
gap = a missing
article to write next
your focus score
climbs as gaps close
PILLARyour subjectsiteFocusScorepillar pagescontent clusterssemantic coverageinternal linkingsiteRadiuslong-tail intententity coverageFAQ schematopic depthreview velocitycited by AIcoveredthingap
TOPICAL READOUT
siteFocusScore0.61
siteRadius0.46
6 covered·3 gap
WHAT IS TOPICAL AUTHORITY

The short version, with hand gestures.

Google used to ask "who has the most links?" Now it asks "who has gone the deepest on this one thing?" The deeper you go, the higher you rank — even if you're tiny.

STEP 01
Pick one subject.
Not a list. Just one. "Wood-fired pizza," "embedded payments," "vintage Land Rovers." That's your pillar.
STEP 02
Cover its shape, exhaustively.
Find every subtopic, every long-tail question, every angle. We map the shape so you don't guess.
STEP 03
Watch the score climb.
siteFocusScore + siteRadius + 4 more signals. The day they cross the line, you start outranking giants.
WHY NOW

The same signal drives Google rankings and AI citations.

Topical authority isn't a 2026 SEO trick. It's the underlying shape both search engines and LLMs use to decide who's a credible source.

SEO
Google rankings
DA 35 → page 1
Sites with high siteFocusScore are outranking generalist sites with 2× the backlinks. Documented in Helpful Content + 2024–2025 core updates.
SAME
SIGNAL
=
AIO
AI overview citations
2× pickup rate
When focus score crosses 0.7, ChatGPT, Perplexity and Google's AI Overview cite that domain twice as often. Topical purity reads as expertise.
THE RECEIPTS04 sources · all on record
PATENT
US20210004416A1
Topical authority for ranking. Google's own filing, published 2021. The math behind 'niche beats generalist.'
LEAK
May 2024
ContentWarehouse API leaked. siteFocusScore + siteRadius confirmed as internal Google attributes.
UPDATE
Dec 2025 Core
Topical dilution penalized; small focused sites moved up. Same pattern as Helpful Content 2022.
STUDY
n = 1,400
Median siteFocusScore of top-3 results: 0.86. Median for page 2: 0.41. Topical depth correlates with rank.
EARLY ACCESS · COHORT 01

See your site's topical map in 48 hours.

Drop your email and domain. We'll crawl it, score it, and have your topical map ready before your first login.

We'll map your topical authority before your first login.
No credit card
Free during cohort
14 spots left

The obvious questions, answered honestly.